Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Gothenburg: Summer archipelago season; Way Out West festival; Liseberg and Christmas season; Volvo and industrial business travel. Guests I price for: Nordic and German families on 3 to 5 night stays, business guests midweek. Where I start: Summer premiums, festival weeks, and winter floors.
Gothenburg sells mostly through Airbnb and Booking.com. From years in hotel revenue I know a port and industry city lives on its weekday base. For Gothenburg hotels I review corporate agreements with the large employers, fence rooms for big trade fairs at the Svenska Massan, and build summer leisure packages around Liseberg.
The service in general is described on my expedia optimization page; this page covers how I apply it in Gothenburg.