Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Gothenburg: Summer archipelago season; Way Out West festival; Liseberg and Christmas season; Volvo and industrial business travel. Guests I price for: Nordic and German families on 3 to 5 night stays, business guests midweek. Where I start: Summer premiums, festival weeks, and winter floors.
Gothenburg sells mostly through Airbnb and Booking.com. For Gothenburg hosts I set up PriceLabs or Wheelhouse with the Gothia Cup, Way Out West, the culture festival and Liseberg's Christmas season loaded as events, plus weekday corporate pricing for Lindholmen. Airbnb and Booking.com stay aligned on rates and minimum stays.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Gothenburg.