Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Hocking Hills: Old Man's Cave and Ash Cave hiking; The annual Hocking Hills Winter Hike; Autumn foliage across the Hocking State Forest; Columbus day-trippers extending to overnight stays. Guests I price for: Ohio couples from Columbus, Cincinnati and Cleveland booking romantic 2 night cabin and treehouse getaways near Logan and South Bloomingville. Where I start: Midweek gap filling between weekend-heavy demand, hot-tub and treehouse premiums, and two-night minimums that protect the calendar during leaf season.
Hocking Hills sells mostly through Airbnb, Vrbo and Booking.com. Hocking Hills lodges and inns compete with hundreds of cabins. With my five-star hotel revenue background, I help with packages for couples, length-of-stay controls on October weekends and midweek offers that bring retirees and remote workers in on quieter days.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Hocking Hills.