Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Reims: Champagne house cellar tours; Reims Cathedral; the Avenue de Champagne in Epernay; the vendanges grape harvest. Guests I price for: wine tourists and couples on 2 to 3 night stays in central Reims and along Epernay's Avenue de Champagne. Where I start: harvest-season and festive premiums around the Champagne houses, fast TGV weekend demand from Paris, and French registration for the vineyard villages.
Reims sells mostly through Airbnb, Booking.com and Vrbo. We set up PriceLabs or Wheelhouse together with harvest and December events loaded, two-night weekend rules for Paris visitors and quieter-weekday floors. Booking.com and Vrbo then match Airbnb on fees and minimum stays, which matters for couples comparing several channels.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Reims.