Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Kanab: Gateway access to Zion and Bryce Canyon; The Wave permit lottery at Coyote Buttes; Grand Staircase-Escalante slot canyons; Best Friends Animal Sanctuary visits. Guests I price for: National-park road-trippers and international travellers on 1 to 3 night stays basing in Kanab between parks, with strong spring and autumn compression. Where I start: Spring and autumn park-season peaks, short stays that need orphan-gap and minimum-stay rules, and summer-heat and winter discounting around the Grand Circle loop.
Kanab sells mostly through Airbnb, Vrbo, Booking.com and Expedia. Kanab's motels and small hotels sell mostly one or two nights to drive-through guests. I work on rate fences for international tour series versus independent travellers, length-of-stay pricing on peak weekends, and a comp set that includes Springdale and Page, not just Kanab.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Kanab.