Alaa's take on Karlovy Vary
“Karlovy Vary runs on two clocks. The spa clock is slow: guests book a week or two of treatments, often with full board, and many come back every year. The festival clock is fast: for about nine days in early July the film festival fills every bed in town. I price the long spa stay as the base of the business and treat festival week as a separate, short, very high season.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



