Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Karlovy Vary. Karlovy Vary runs on two clocks. The spa clock is slow: guests book a week or two of treatments, often with full board, and many come back every year. The festival clock is fast: for about nine days in early July the film festival fills every bed in town. I price the long spa stay as the base of the business and treat festival week as a separate, short, very high season.
For a Karlovy Vary owner I compare the property with spa hotels and apartments that truly share its guest, review festival history and long-stay pricing, and set out a year plan where the spa base and the July spike each have a target. It suits owners unsure whether to chase festival money or loyal spa guests.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Karlovy Vary.