Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Karlovy Vary: Karlovy Vary International Film Festival; Spa stays in Karlovy Vary, Mariánské Lázně and Františkovy Lázně; German weekend visitors; Colonnades and spa architecture. Guests I price for: Spa guests on 5 to 14 night stays, festival visitors and German weekenders. Where I start: Festival premiums, long-stay spa pricing and weekend demand from Germany.
Karlovy Vary sells mostly through Booking.com, Expedia and Airbnb. For spa hotels I look at how treatment packages, full board and room rates combine, how insurance-funded and self-paying guests are priced, and how festival allocations are negotiated. The aim is a calendar where the spa programme drives occupancy and July delivers its premium without sacrificing loyal returners.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Karlovy Vary.