An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Karlovy Vary: Karlovy Vary International Film Festival; Spa stays in Karlovy Vary, Mariánské Lázně and Františkovy Lázně; German weekend visitors; Colonnades and spa architecture. Guests I price for: Spa guests on 5 to 14 night stays, festival visitors and German weekenders. Where I start: Festival premiums, long-stay spa pricing and weekend demand from Germany.
I configure the pricing tool with you so festival nights sit far above the curve, stays of a week or more earn sensible discounts, and German weekend demand gets its own Friday and Saturday logic. I also check that cleaning costs and the local accommodation fee are covered on long bookings.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Karlovy Vary.