An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Key West: Fantasy Fest; Winter sun and fishing season; Cruise-ship days; Key lime, sailing and diving tourism. Guests I price for: Couples on 4 to 7 night stays, groups for Fantasy Fest, and monthly winter guests. Where I start: Winter premiums, monthly minimum-stay compliance in residential zones, and hurricane-season floors.
In PriceLabs or Wheelhouse I set separate strategies for licensed short-stay homes and monthly homes. I load Fantasy Fest, New Year's and fishing events, and make sure Airbnb, Vrbo, Booking.com and Expedia show the right minimum stays, taxes and cancellation policies.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Key West.