Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Key West: Fantasy Fest; Winter sun and fishing season; Cruise-ship days; Key lime, sailing and diving tourism. Guests I price for: Couples on 4 to 7 night stays, groups for Fantasy Fest, and monthly winter guests. Where I start: Winter premiums, monthly minimum-stay compliance in residential zones, and hurricane-season floors.
Key West sells mostly through Airbnb, Vrbo, Booking.com and Expedia. For Key West inns and boutique hotels I work on weekend and event rate fences, group pricing for Fantasy Fest, and length-of-stay controls in winter. I build comp sets by location, from Old Town guesthouses to resorts outside the historic centre.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Key West.