Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Key West: Fantasy Fest; Winter sun and fishing season; Cruise-ship days; Key lime, sailing and diving tourism. Guests I price for: Couples on 4 to 7 night stays, groups for Fantasy Fest, and monthly winter guests. Where I start: Winter premiums, monthly minimum-stay compliance in residential zones, and hurricane-season floors.
In PriceLabs or Wheelhouse I set separate strategies for licensed short-stay homes and monthly homes. I load Fantasy Fest, New Year's and fishing events, and make sure Airbnb, Vrbo, Booking.com and Expedia show the right minimum stays, taxes and cancellation policies.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Key West.