Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Lafayette: Festival International de Louisiane; LSU football at Tiger Stadium; Mardi Gras celebrations; Cajun and Zydeco music and the Atchafalaya Basin. Guests I price for: Festival-goers and LSU fans on 2 to 3 night stays around downtown Lafayette, the Oil Center and Baton Rouge near campus. Where I start: Event-driven premiums stacking festivals and game days, two-night weekend minimums, and midweek pricing through a soft high-summer lull.
Lafayette sells mostly through Airbnb, Vrbo and Booking.com. For hotels in Lafayette and Baton Rouge I work on event rate fences, group blocks for visiting football fans and festival bands, and midweek pricing for oil and gas, medical and state government travel. My comp sets are built by area, because downtown, campus and Interstate 10 hotels serve very different guests.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Lafayette.