Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Lafayette, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Lafayette, United States, one to one, remotely and in Central Time (UTC-6). In Lafayette, I price April to May and September to November as the peak and June to August as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Lafayette
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Lafayette: Festival International de Louisiane; LSU football at Tiger Stadium; Mardi Gras celebrations; Cajun and Zydeco music and the Atchafalaya Basin. Guests I price for: Festival-goers and LSU fans on 2 to 3 night stays around downtown Lafayette, the Oil Center and Baton Rouge near campus. Where I start: Event-driven premiums stacking festivals and game days, two-night weekend minimums, and midweek pricing through a soft high-summer lull.
Lafayette sells mostly through Airbnb, Vrbo and Booking.com. For hotels in Lafayette and Baton Rouge I work on event rate fences, group blocks for visiting football fans and festival bands, and midweek pricing for oil and gas, medical and state government travel. My comp sets are built by area, because downtown, campus and Interstate 10 hotels serve very different guests.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Lafayette.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Lafayette and Baton Rouge are event towns. Festival International and Mardi Gras fill spring, LSU football fills autumn Saturdays in Baton Rouge, and July and August are hot and quiet. I stack event premiums and use midweek pricing to fill the gaps.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Mardi Gras parades in Lafayette and Baton Rouge lift February weekends. I price parade weekends as events and keep midweek rates flexible for state government and business visitors.
Festival International fills downtown Lafayette in late April, and crawfish season brings weekend visitors. I price festival weekend highest and keep two-night minimums through spring.
Heat, humidity and the start of hurricane season slow leisure trips. I lower weekend rates, allow single nights and target oil and gas crews, hospital visitors and families coming home to Acadiana.
LSU home weekends dominate Baton Rouge, while Festivals Acadiens et Creoles brings October visitors to Lafayette. I price both cities separately and open football dates early.
Holiday visits and bowl travel create pockets of demand. I keep rates moderate, price Christmas week carefully, and watch for postseason games.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price LSU home game weekends as top premiums in Baton Rouge.
Price Festival International in Lafayette as a spring premium.
Add Mardi Gras weekends.
Use 2-night weekend minimums.
Lower July and August floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Lafayette sells mostly through Airbnb, Vrbo and Booking.com. June to August: Heat, humidity and the start of hurricane season slow leisure trips. I lower weekend rates, allow single nights and target oil and gas crews, hospital visitors and families coming home to Acadiana. For Google Hotel Ads optimization in Lafayette, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Lafayette: February to April for Mardi Gras and Festival International, and September to November for LSU football, spiking on Tiger Stadium game weekends. April to May: Festival International fills downtown Lafayette in late April, and crawfish season brings weekend visitors. I price festival weekend highest and keep two-night minimums through spring. September to November: LSU home weekends dominate Baton Rouge, while Festivals Acadiens et Creoles brings October visitors to Lafayette. I price both cities separately and open football dates early.
Festival-goers and LSU fans on 2 to 3 night stays around downtown Lafayette, the Oil Center and Baton Rouge near campus. Demand is driven by Festival International de Louisiane and LSU football at Tiger Stadium. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Lafayette.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Lafayette the property is in. Downtown Lafayette: Walkable to Festival International stages, restaurants and live music. I price these homes highest in spring and use two-night minimums on festival weekend. The Oil Center and Baton Rouge near LSU get their own treatment.
Price LSU home game weekends as top premiums in Baton Rouge. Next: add Mardi Gras weekends. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Lafayette traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the listing explains local rules, parking and guest limits for big events, because football and festival groups often arrive with several cars.
For Google Hotel Ads optimization in Lafayette, this is how I would approach it. For hotels in Lafayette and Baton Rouge I work on event rate fences, group blocks for visiting football fans and festival bands, and midweek pricing for oil and gas, medical and state government travel. My comp sets are built by area, because downtown, campus and Interstate 10 hotels serve very different guests. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Lafayette and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: price Festival International in Lafayette as a spring premium.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Lafayette I would start from January to March: Mardi Gras parades in Lafayette and Baton Rouge lift February weekends. I price parade weekends as events and keep midweek rates flexible for state government and business visitors. To start, open the chat or email me with your property type and size in Lafayette.
Yes. Google Hotel Ads Expert in Lafayette is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Lafayette have been optimized, including in areas such as Downtown Lafayette. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Lafayette.
Results depend on the property, the starting point and the season, so I do not promise a number. In Lafayette the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Mardi Gras weekends. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Lafayette, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Lafayette, or read the general page for google hotel ads optimization.
If you also run properties outside Lafayette, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Lafayette and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
