Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Lafayette: Festival International de Louisiane; LSU football at Tiger Stadium; Mardi Gras celebrations; Cajun and Zydeco music and the Atchafalaya Basin. Guests I price for: Festival-goers and LSU fans on 2 to 3 night stays around downtown Lafayette, the Oil Center and Baton Rouge near campus. Where I start: Event-driven premiums stacking festivals and game days, two-night weekend minimums, and midweek pricing through a soft high-summer lull.
Lafayette sells mostly through Airbnb, Vrbo and Booking.com. In PriceLabs or Wheelhouse I load Festival International, Festivals Acadiens et Creoles, Mardi Gras parade weekends and the LSU home schedule as separate events, add two-night minimums on those dates, and set gap rules for short stays. Airbnb, Vrbo and Booking.com then all reflect the same event pricing.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Lafayette.