Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Lafayette. Lafayette and Baton Rouge are event towns. Festival International and Mardi Gras fill spring, LSU football fills autumn Saturdays in Baton Rouge, and July and August are hot and quiet. I stack event premiums and use midweek pricing to fill the gaps.
For Lafayette and Baton Rouge owners I separate the two markets first, then build a calendar around festivals, Mardi Gras, LSU football and the quieter summer months. The result is a clear event plan and a stronger base rate between events.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Lafayette.