An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Lafayette: Festival International de Louisiane; LSU football at Tiger Stadium; Mardi Gras celebrations; Cajun and Zydeco music and the Atchafalaya Basin. Guests I price for: Festival-goers and LSU fans on 2 to 3 night stays around downtown Lafayette, the Oil Center and Baton Rouge near campus. Where I start: Event-driven premiums stacking festivals and game days, two-night weekend minimums, and midweek pricing through a soft high-summer lull.
In PriceLabs or Wheelhouse I load Festival International, Festivals Acadiens et Creoles, Mardi Gras parade weekends and the LSU home schedule as separate events, add two-night minimums on those dates, and set gap rules for short stays. Airbnb, Vrbo and Booking.com then all reflect the same event pricing.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Lafayette.