Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Lake of the Ozarks: Summer lake and boating season; Kansas City and St. Louis weekend travel; Bagnell Dam Strip nightlife; Golf resorts. Guests I price for: Midwestern families and groups on 2 to 7 night lakefront stays. Where I start: Weekly and weekend summer pricing with dock and boat-slip positioning, and long off-season floors.
Lake of the Ozarks sells mostly through Airbnb, Vrbo and Booking.com. For Ozarks resorts and lake hotels I work on summer length-of-stay controls, golf and corporate retreat packages, and event pricing. My comp sets separate full-service lakeside resorts from motels on Highway 54, because guests compare value and water access very differently.
The service in general is described on my expedia optimization page; this page covers how I apply it in Lake of the Ozarks.