Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Lake of the Ozarks: Summer lake and boating season; Kansas City and St. Louis weekend travel; Bagnell Dam Strip nightlife; Golf resorts. Guests I price for: Midwestern families and groups on 2 to 7 night lakefront stays. Where I start: Weekly and weekend summer pricing with dock and boat-slip positioning, and long off-season floors.
In PriceLabs or Wheelhouse I set July 4th, the Shootout and Bikefest as events, weekly blocks for large homes, and winter monthly rates. Airbnb, Vrbo and Booking.com then carry the same dock details, mile marker, minimum stays and house rules for large groups.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Lake of the Ozarks.