Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Julian: Julian's autumn apple harvest and pie season; The historic gold-rush Main Street; Occasional winter snow days; Volcan Mountain hiking and dark-sky stargazing. Guests I price for: San Diego and Los Angeles couples and families on 1 to 2 night weekend escapes to Julian's Main Street and surrounding cabins, peaking sharply in apple season. Where I start: A concentrated autumn apple-season peak and snow-day spikes, weekend minimums, and orphan-gap rules to fill a short-stay, drive-in mountain market.
For the historic inns and small lodges around Julian, I set up weekend rate fences, two-night packages for harvest season, and a simple way to lift rates on snow days without upsetting guests already booked. The comp set should be other backcountry inns, not San Diego hotels.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Julian.