Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Lake Tahoe: Heavenly, Palisades and Northstar ski resorts; Summer lake and beach season; Holiday weeks from Christmas to Presidents' Day; Reno-Tahoe events. Guests I price for: Ski groups and families on 3 to 5 night stays, summer families on week-long stays. Where I start: Dual-season pricing with shoulder floors, holiday-week premiums, and compliance with South Lake Tahoe and Placer County STR rules.
Lake Tahoe sells mostly through Airbnb, Vrbo and Booking.com. For Tahoe hotels, resorts and condo-hotels I work on ski packages, group blocks for weddings and corporate retreats, and summer length-of-stay controls. Comp sets are split by shore and resort access, because South Shore casino hotels and North Shore lodges serve different travellers.
The service in general is described on my expedia optimization page; this page covers how I apply it in Lake Tahoe.