An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Lyon: Fête des Lumières; Eurexpo and SIRHA trade fairs; Gastronomy tourism; Alpine ski gateway. Guests I price for: Business travellers midweek and gastronomy tourists at weekends. Where I start: Trade-fair and December premiums, and primary-residence rule compliance.
I set up PriceLabs or Wheelhouse with you so trade fairs and festival nights are loaded as events, weekday business demand has its own rules, and Booking.com and Airbnb stay aligned on price, fees and minimum stays throughout the year.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Lyon.