Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in The Lofoten Islands: the fishing villages of Reine, Henningsvaer and the road's end at A; the Reinebringen hike and dramatic granite peaks; the World Cod Fishing Championship each March; staying in traditional rorbuer fishermen's cabins under the midnight sun or aurora. Guests I price for: Photographers, hikers and road-trippers on two to four nights, drawn to the rorbuer cabins around Reine, Ramberg and Svolvaer. Where I start: Charging a genuine premium for scarce waterfront rorbuer stock in the short summer and aurora windows, with careful shoulder-season floors given the islands' remoteness.
The Lofoten Islands sells mostly through Airbnb, Booking.com and Vrbo. For hotels and rorbuer operators in Lofoten, my five-star background helps with seasonal pricing, tour-operator allotments and the balance between packages and direct bookings. I focus on protecting waterfront inventory for higher-paying guests and planning shoulder offers that do not undermine summer rates.
The service in general is described on my expedia optimization page; this page covers how I apply it in The Lofoten Islands.