Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Lombok, one to one, remotely and in Central Indonesia Time (UTC+8), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Lombok, Indonesia, one to one, remotely and in Central Indonesia Time (UTC+8). In Lombok, I price July to August as the peak and January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Lombok
1-on-1
Directly with Alaa, no account-manager layer
Central Indonesia Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Lombok: Bali overflow and surf season in Kuta Lombok; Gili island travel; MotoGP at Mandalika; Diving and Rinjani trekking. Guests I price for: European and Australian travellers on 4 to 7 night stays. Where I start: Dry-season premiums, event weeks, and rainy-season floors.
Lombok sells mostly through Airbnb, Booking.com and Agoda. For Lombok resorts and boutique hotels I work on segmenting surfers, divers, couples and event crowds, pricing MotoGP weeks with firm fences, and balancing OTA demand with direct bookings from repeat guests, so peak dates sell at the right value and quiet months still earn.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Lombok.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Lombok is growing as a calmer alternative to Bali, with surf in Kuta Lombok, the Gili Islands and the Mandalika MotoGP circuit. MotoGP weekend is the standout event. Guests stay four to seven nights and often combine several areas. Access between the Gilis, Kuta Lombok and the airport takes planning, so clear travel information helps guests commit to longer stays.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Rain and rough crossings to the Gilis slow travel, so I lower floors, offer longer stay value for surfers and remote workers, and keep cancellation terms flexible.
Dry weather returns and Rinjani trekking reopens, so I raise rates step by step and target couples combining Lombok with a Bali trip.
European summer holidays and surf season fill Kuta Lombok and the Gilis, so I set four or five night minimums and stop discounting early.
MotoGP weekend at Mandalika is the top event, so I price it far above surrounding dates and keep the rest of the period strong for divers and surfers.
Christmas and New Year bring Australians and Europeans, so I price the holiday week as a premium with longer minimums, especially on Gili Trawangan.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price MotoGP Mandalika weekend as the top band.
Price July to August and December to January as main seasons.
Price Gili Islands homes around boat access.
Target surfers in Kuta Lombok.
Lower February and March floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Lombok sells mostly through Airbnb, Booking.com and Agoda. July to August: European summer holidays and surf season fill Kuta Lombok and the Gilis, so I set four or five night minimums and stop discounting early. For Google Hotel Ads optimization in Lombok, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Lombok: July to August and December to January, with MotoGP Mandalika in autumn. September to November: MotoGP weekend at Mandalika is the top event, so I price it far above surrounding dates and keep the rest of the period strong for divers and surfers. December: Christmas and New Year bring Australians and Europeans, so I price the holiday week as a premium with longer minimums, especially on Gili Trawangan.
European and Australian travellers on 4 to 7 night stays. Demand is driven by Bali overflow and surf season in Kuta Lombok and Gili island travel. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Lombok.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Lombok the property is in. Kuta Lombok and Mandalika: Surf beaches and the MotoGP circuit; I price race weekend as the top date of the year and target surfers on weekly stays the rest of the dry season. Gili Trawangan and Gili Air and Gili Meno get their own treatment.
Price MotoGP Mandalika weekend as the top band. Next: price Gili Islands homes around boat access. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Lombok traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How the property compares with nearby boutique resorts on total cost, including transfers and meals, because many guests compare a villa with a resort package.
For Google Hotel Ads optimization in Lombok, this is how I would approach it. For Lombok resorts and boutique hotels I work on segmenting surfers, divers, couples and event crowds, pricing MotoGP weeks with firm fences, and balancing OTA demand with direct bookings from repeat guests, so peak dates sell at the right value and quiet months still earn. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Lombok and work remotely in Central Indonesia Time (UTC+8). Locally, that shows up in decisions like this: price July to August and December to January as main seasons.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Lombok I would start from July to August: European summer holidays and surf season fill Kuta Lombok and the Gilis, so I set four or five night minimums and stop discounting early. To start, open the chat or email me with your property type and size in Lombok.
Yes. Google Hotel Ads Expert in Lombok is delivered remotely and scheduled in Central Indonesia Time (UTC+8), and 100+ properties in and around Lombok have been optimized, including in areas such as Kuta Lombok and Mandalika. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Lombok.
Results depend on the property, the starting point and the season, so I do not promise a number. In Lombok the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Gili Islands homes around boat access. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Lombok, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Lombok, or read the general page for google hotel ads optimization.
If you also run properties outside Lombok, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Lombok and what you need. I reply in Central Indonesia Time, confirm the scope and the price, and start only when you say so.
