Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Lombok: Bali overflow and surf season in Kuta Lombok; Gili island travel; MotoGP at Mandalika; Diving and Rinjani trekking. Guests I price for: European and Australian travellers on 4 to 7 night stays. Where I start: Dry-season premiums, event weeks, and rainy-season floors.
Lombok sells mostly through Airbnb, Booking.com and Agoda. For Lombok resorts and boutique hotels I work on segmenting surfers, divers, couples and event crowds, pricing MotoGP weeks with firm fences, and balancing OTA demand with direct bookings from repeat guests, so peak dates sell at the right value and quiet months still earn.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Lombok.