Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Marseille. Marseille and Provence are two markets. Luberon villas sell weekly summer stays and lavender season, while Marseille and Aix sell city breaks and culture. The Avignon Festival in July fills the region. French rules now require registration numbers and let communes limit primary-residence nights.
For a Provence villa or Marseille flat, I check its legal status, how it compares with real competitors in its own village or quarter, and how the summer events overlap, then rebuild a calendar that treats villas and city homes as separate businesses with their own rules.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Marseille.