An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Madison: Badgers football at Camp Randall Stadium; University of Wisconsin commencement and move-in; The Dane County Farmers' Market on the Capitol Square; Ironman Wisconsin. Guests I price for: Alumni and visiting parents plus Epic Systems corporate visitors on 2 to 3 night stays near campus, downtown and the isthmus lakes. Where I start: Game-day and graduation premiums with two-night football minimums, corporate weekday demand tied to Epic in Verona, and midweek pricing between event weekends.
For Madison hosts I set up PriceLabs or Wheelhouse with the Badger home schedule, Ironman and Dairy Expo dates loaded early, weekday rules for Verona business stays, and a Furnished Finder rate card so the winter calendar has a fallback.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Madison.