Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Madison: Badgers football at Camp Randall Stadium; University of Wisconsin commencement and move-in; The Dane County Farmers' Market on the Capitol Square; Ironman Wisconsin. Guests I price for: Alumni and visiting parents plus Epic Systems corporate visitors on 2 to 3 night stays near campus, downtown and the isthmus lakes. Where I start: Game-day and graduation premiums with two-night football minimums, corporate weekday demand tied to Epic in Verona, and midweek pricing between event weekends.
Madison sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for corporate stays. With a five-star hotel background, I help Madison hotels manage the overlap of university, convention and corporate segments: group blocks for Monona Terrace events, rate fences for graduation and football, and negotiated weekday rates that do not undercut the peak autumn Saturdays.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Madison.