An independent look at your hotel's revenue, and a plan you can run.I audit how your Madison hotel prices, restricts, distributes and forecasts its rooms, then give you a ranked roadmap, a 12-month pricing calendar and training for your team. Fixed scope, fixed price, remote in Central Time (UTC-6), usually four to eight weeks.
Alaa Elhadi, an independent revenue management consultant, provides hotel revenue management consulting for hotels, resorts and serviced apartments in Madison, United States, one to one, remotely and in Central Time (UTC-6). In Madison, I price September to November as the peak and January and February as the quiet time, and I build the work around that calendar. Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Madison
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Madison. Madison is a university and corporate town. Badgers football Saturdays, commencement and Ironman Wisconsin create the peaks, while Epic Systems in Verona brings steady corporate visitors. January and February are quiet. I combine event premiums with corporate weekday pricing. The event dates are known well ahead, so there is no reason to price them late. The harder work is keeping weekdays busy between them, which is where Epic and university visitors earn their place.
For a Madison owner I separate the year into event weekends, corporate weekdays and the winter months, then check whether the property sits in a game-day, convention or Epic-commuter position, and build a pricing plan that fits the real guest instead of the town average.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Madison.
A review of the last 12 to 24 months: pricing decisions, rate architecture, restrictions, channel mix and cost, comp-set position, pace and the systems behind them, with every gap ranked by value.
Base rates and floors per room type, BAR levels tied to occupancy and pace, seasonal and event calendars and restrictions, written as a 12-month calendar your team can run.
Which channels to sell on, at what rate and with which promotions, so the mix protects margin: OTAs, corporate, wholesale, metasearch and direct.
A demand forecast, an annual budget, weekly pace reports and a workshop for your team, plus honest advice on revenue systems before you sign for one.
“Madison is a university and corporate town. Badgers football Saturdays, commencement and Ironman Wisconsin create the peaks, while Epic Systems in Verona brings steady corporate visitors. January and February are quiet. I combine event premiums with corporate weekday pricing. The event dates are known well ahead, so there is no reason to price them late. The harder work is keeping weekdays busy between them, which is where Epic and university visitors earn their place.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
I lean on Epic visitors and medical travel with weekly and monthly offers, and set a realistic floor rather than chasing leisure weekends that rarely come in deep winter.
WIAA state tournaments at the Kohl Center and the Crazylegs run lift selected weekends, and May commencement becomes the anchor; I price those dates individually and keep the rest flexible.
Saturday farmers' market crowds, the Great Taste of the Midwest and late August move-in all reward weekend premiums, while I keep weekdays open for conference and Epic traffic.
Home football, Ironman, World Dairy Expo and Freakfest stack into one long peak; I load each date as it is confirmed and hold two-night rules on Badger Saturdays.
Winter commencement and holiday family visits give the month a short lift, so I price graduation weekend early and let the quiet weeks around it drift toward the winter floor.
Price Badgers home football weekends with 2-night minimums.
Price commencement and move-in weekends as premiums.
Add Ironman Wisconsin in September.
Set weekday and monthly rates for Epic corporate visitors.
Lower January and February floors.
Performance has flattened
RevPAR is stuck while the market around you moves on.
Opening, renovating or rebranding
A new positioning needs a pricing and distribution strategy built from scratch.
An owner wants a second opinion
You need the operator's numbers checked by someone outside the hotel.
You have a team but want a better plan
Someone prices today and wants an audit, a calendar and training.
Thirty minutes on your property, your market and where you think revenue leaks. I scope the work and confirm the price before starting.
With read-only access to your PMS, channel manager and extranets I analyse the data, shop your comp set and talk to whoever sets rates today.
A written report and a working session: the gaps ranked by value, the strategy to close them and a 12-month calendar.
Step 4
I can set the strategy up in your systems, train your team and check in monthly, or run it for you as outsourced management.
Every engagement is fixed-scope and fixed-price. After a free discovery call you get the scope and the price in writing before any work starts. Training days and monthly check-ins are quoted separately.
| Option | What you get | Price |
|---|---|---|
| Audit and roadmap | Audit, ranked gap report, strategy and 12-month calendar | Fixed fee, quoted |
| Implementation support | Setup in your systems and team training | Quoted |
| Monthly check-ins | Optional review sessions after delivery | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For hotel revenue management consulting, that is where my audit begins, because a finding here changes every recommendation after it. Whether there is a distinct weekday product for Epic and university visitors, with a workspace, parking and clean invoices, since that demand behaves nothing like the football crowd.
Busiest in Madison: September to November for Wisconsin Badgers football and June to September, spiking on home-game Saturdays, commencement and Ironman Wisconsin. June to August: Saturday farmers' market crowds, the Great Taste of the Midwest and late August move-in all reward weekend premiums, while I keep weekdays open for conference and Epic traffic. September to November: Home football, Ironman, World Dairy Expo and Freakfest stack into one long peak; I load each date as it is confirmed and hold two-night rules on Badger Saturdays. For hotel revenue management consulting, my audit tests whether your current rates and restrictions capture these windows, and the 12-month calendar I hand over sets them in advance.
Game-day and graduation premiums with two-night football minimums, corporate weekday demand tied to Epic in Verona, and midweek pricing between event weekends. For hotel revenue management consulting, I check every recommendation against the Madison calendar before I make it. September to November: Home football, Ironman, World Dairy Expo and Freakfest stack into one long peak; I load each date as it is confirmed and hold two-night rules on Badger Saturdays.
The event dates are known well ahead, so there is no reason to price them late. The harder work is keeping weekdays busy between them, which is where Epic and university visitors earn their place. That is the view I bring to hotel revenue management consulting in Madison.
Results depend on the property, the starting point and the season, so I do not promise a number. In Madison the first gains from hotel revenue management consulting usually come from the change with the clearest local signal: price commencement and move-in weekends as premiums. I review progress against your own occupancy, ADR and RevPAR, not a market average.
Madison sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for corporate stays. June to August: Saturday farmers' market crowds, the Great Taste of the Midwest and late August move-in all reward weekend premiums, while I keep weekdays open for conference and Epic traffic. For hotel revenue management consulting in Madison, my distribution review covers each channel's cost, contribution and rate position, then recommends a mix.
For hotel revenue management consulting, i begin with 12 to 24 months of your own data, so the first findings are about your property in Madison, not the city. Add Ironman Wisconsin in September. Next: lower January and February floors.
Verona and Fitchburg: Suburban homes close to Epic's campus earn on weekdays and longer stays; I price them for business travellers rather than trying to compete for game weekends. The isthmus and Capitol Square and Regent and Vilas near Camp Randall get their own treatment. For hotel revenue management consulting, i review your comp set and rate position for your own part of Madison, not the market average.
For hotel revenue management consulting, consulting gives you an independent view and a plan your own team can run, without handing the daily decisions to anyone. I have optimized 100+ properties in and around Madison and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: add Ironman Wisconsin in September.
Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks. The scope of hotel revenue management consulting is the same in every market, but the plan is not: in Madison I would start from September to November: Home football, Ironman, World Dairy Expo and Freakfest stack into one long peak; I load each date as it is confirmed and hold two-night rules on Badger Saturdays. To start, open the chat or email me with your property type and size in Madison.
Yes. Hotel Revenue Management Consultant in Madison is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Madison have been optimized, including in areas such as Verona and Fitchburg. The engagement is remote and fixed-scope, with calls in your time zone and a written report your team can run. Start in the chat or by email and tell me what you run in Madison.
The other services I offer in Madison, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Madison, or read the general page for hotel revenue management consulting.
If you also run properties outside Madison, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Madison and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
