Your hotel's revenue manager, without the full-time hire.I take over the revenue manager role for Madison hotels, resorts and serviced apartments: daily rates, restrictions, forecasting and distribution, with a monthly report you can check. Plans start from $650 a month by hotel size, month to month, remote in Central Time (UTC-6).
Alaa Elhadi, an independent revenue management consultant, provides outsourced hotel revenue management for hotels, resorts and serviced apartments in Madison, United States, one to one, remotely and in Central Time (UTC-6). In Madison, I price September to November as the peak and January and February as the quiet time, and I build the work around that calendar. Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Madison
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Madison: Badgers football at Camp Randall Stadium; University of Wisconsin commencement and move-in; The Dane County Farmers' Market on the Capitol Square; Ironman Wisconsin. Guests I price for: Alumni and visiting parents plus Epic Systems corporate visitors on 2 to 3 night stays near campus, downtown and the isthmus lakes. Where I start: Game-day and graduation premiums with two-night football minimums, corporate weekday demand tied to Epic in Verona, and midweek pricing between event weekends.
With a five-star hotel background, I help Madison hotels manage the overlap of university, convention and corporate segments: group blocks for Monona Terrace events, rate fences for graduation and football, and negotiated weekday rates that do not undercut the peak autumn Saturdays.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Madison.
I monitor your comp set and booking pace every day and move rates, rate plans and restrictions as demand shifts, room type by room type.
I manage the channel mix, parity and promotions together across Booking.com, Expedia, Agoda, Google and your own site, so cost of sale does not eat the gain.
On the higher plans I forecast demand by month and segment, build the annual budget and keep a 12-month pricing calendar tied to the market's real dates.
You get a monthly performance summary, a full ADR, occupancy and RevPAR report on Plus and Pro, and on Pro a monthly strategy call and a quarterly review.
“Madison is a university and corporate town. Badgers football Saturdays, commencement and Ironman Wisconsin create the peaks, while Epic Systems in Verona brings steady corporate visitors. January and February are quiet. I combine event premiums with corporate weekday pricing. The event dates are known well ahead, so there is no reason to price them late. The harder work is keeping weekdays busy between them, which is where Epic and university visitors earn their place.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
I lean on Epic visitors and medical travel with weekly and monthly offers, and set a realistic floor rather than chasing leisure weekends that rarely come in deep winter.
WIAA state tournaments at the Kohl Center and the Crazylegs run lift selected weekends, and May commencement becomes the anchor; I price those dates individually and keep the rest flexible.
Saturday farmers' market crowds, the Great Taste of the Midwest and late August move-in all reward weekend premiums, while I keep weekdays open for conference and Epic traffic.
Home football, Ironman, World Dairy Expo and Freakfest stack into one long peak; I load each date as it is confirmed and hold two-night rules on Badger Saturdays.
Winter commencement and holiday family visits give the month a short lift, so I price graduation weekend early and let the quiet weeks around it drift toward the winter floor.
Price Badgers home football weekends with 2-night minimums.
Price commencement and move-in weekends as premiums.
Add Ironman Wisconsin in September.
Set weekday and monthly rates for Epic corporate visitors.
Lower January and February floors.
No revenue manager
The role left or was never hired, and rooms are priced between other duties.
Results have plateaued
RevPAR has stopped moving while the comp set keeps learning.
More than one property
You want one consistent method across a small group without building a department.
An owner or asset manager
You want decisions made by a specialist and reported in numbers you can check.
Room count, room types, channels and the systems you use. I confirm the plan level and the monthly price for your size.
I study your market, comp set and current rates, set up the strategy and connect your PMS or channel manager and pricing tool.
I adjust rates, restrictions and promotions as demand moves, and manage your OTAs on Plus and Pro.
Step 4
You get the report against budget and last year, and on Pro we meet monthly, so nothing I do is hidden.
Priced monthly by your hotel's size, not per room. Core, Plus and Pro, month to month, never a percentage of revenue. Hotels of 200 or more rooms, luxury properties and groups are quoted individually.
| Option | What you get | Price |
|---|---|---|
| Core, up to 20 rooms | Managed pricing, run for you every day | From $650/mo |
| Plus | Pricing plus OTA, channel and segment optimization | By hotel size |
| Pro | Full revenue management with forecasting and a monthly strategy call | By hotel size |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Busiest in Madison: September to November for Wisconsin Badgers football and June to September, spiking on home-game Saturdays, commencement and Ironman Wisconsin. June to August: Saturday farmers' market crowds, the Great Taste of the Midwest and late August move-in all reward weekend premiums, while I keep weekdays open for conference and Epic traffic. September to November: Home football, Ironman, World Dairy Expo and Freakfest stack into one long peak; I load each date as it is confirmed and hold two-night rules on Badger Saturdays. For outsourced hotel revenue management, i raise floors and tighten minimum stays ahead of these windows and review pace every week, so the strongest dates never sell early at a shoulder rate.
For outsourced hotel revenue management, that is the first thing I check before taking on the pricing, because everything else sits on top of it. Whether there is a distinct weekday product for Epic and university visitors, with a workspace, parking and clean invoices, since that demand behaves nothing like the football crowd.
Add Ironman Wisconsin in September. Next: lower January and February floors. For outsourced hotel revenue management, i start with base rates, the seasonal calendar and restrictions, because that is where a Madison property usually leaks the most.
For outsourced hotel revenue management, in the quiet months my job is to protect the floor, close gaps with length-of-stay and last-minute rules, and keep the property visible on every channel. Quietest in Madison: January to February. January and February: I lean on Epic visitors and medical travel with weekly and monthly offers, and set a realistic floor rather than chasing leisure weekends that rarely come in deep winter. March to May: WIAA state tournaments at the Kohl Center and the Crazylegs run lift selected weekends, and May commencement becomes the anchor; I price those dates individually and keep the rest flexible.
Football weekends released as single nights and winter priced like autumn. I look for these first when I review outsourced hotel revenue management in Madison, and fixing them is usually the quickest gain.
For outsourced hotel revenue management in Madison, i manage channel mix, parity and promotions together, so the cheapest route to a booking is not the most expensive one for you. Madison sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for corporate stays. March to May: WIAA state tournaments at the Kohl Center and the Crazylegs run lift selected weekends, and May commencement becomes the anchor; I price those dates individually and keep the rest flexible.
The isthmus and Capitol Square: Between the lakes and close to Monona Terrace conventions, I price these for mixed weekday business and weekend markets, with lake views treated as a clear tier. Regent and Vilas near Camp Randall and Verona and Fitchburg get their own treatment. For outsourced hotel revenue management, i set rates, comp sets and restrictions per area and per room or listing type, not as one citywide number.
Ironman Wisconsin, Badgers football at Camp Randall Stadium and University of Wisconsin commencement and move-in are the dates I price first for outsourced hotel revenue management in Madison. December: Winter commencement and holiday family visits give the month a short lift, so I price graduation weekend early and let the quiet weeks around it drift toward the winter floor.
For outsourced hotel revenue management, you get one experienced person who knows your numbers, with a small team and a tool stack behind me, and no account-manager layer in between. I have optimized 100+ properties in and around Madison and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: price commencement and move-in weekends as premiums.
Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue. The scope of outsourced hotel revenue management is the same in every market, but the plan is not: in Madison I would start from June to August: Saturday farmers' market crowds, the Great Taste of the Midwest and late August move-in all reward weekend premiums, while I keep weekdays open for conference and Epic traffic. To start, open the chat or email me with your property type and size in Madison.
Yes. Outsourced Hotel Revenue Manager in Madison is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Madison have been optimized, including in areas such as Regent and Vilas near Camp Randall. I work in your time zone, report monthly, and the engagement runs month to month with no long-term lock-in. Start in the chat or by email and tell me what you run in Madison.
The other services I offer in Madison, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Madison, or read the general page for outsourced revenue management.
If you also run properties outside Madison, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Madison and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
