Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Madison, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Madison, United States, one to one, remotely and in Central Time (UTC-6). In Madison, I price September to November as the peak and January and February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Madison
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Madison: Badgers football at Camp Randall Stadium; University of Wisconsin commencement and move-in; The Dane County Farmers' Market on the Capitol Square; Ironman Wisconsin. Guests I price for: Alumni and visiting parents plus Epic Systems corporate visitors on 2 to 3 night stays near campus, downtown and the isthmus lakes. Where I start: Game-day and graduation premiums with two-night football minimums, corporate weekday demand tied to Epic in Verona, and midweek pricing between event weekends.
Madison sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for corporate stays. With a five-star hotel background, I help Madison hotels manage the overlap of university, convention and corporate segments: group blocks for Monona Terrace events, rate fences for graduation and football, and negotiated weekday rates that do not undercut the peak autumn Saturdays.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Madison.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Madison is a university and corporate town. Badgers football Saturdays, commencement and Ironman Wisconsin create the peaks, while Epic Systems in Verona brings steady corporate visitors. January and February are quiet. I combine event premiums with corporate weekday pricing. The event dates are known well ahead, so there is no reason to price them late. The harder work is keeping weekdays busy between them, which is where Epic and university visitors earn their place.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
I lean on Epic visitors and medical travel with weekly and monthly offers, and set a realistic floor rather than chasing leisure weekends that rarely come in deep winter.
WIAA state tournaments at the Kohl Center and the Crazylegs run lift selected weekends, and May commencement becomes the anchor; I price those dates individually and keep the rest flexible.
Saturday farmers' market crowds, the Great Taste of the Midwest and late August move-in all reward weekend premiums, while I keep weekdays open for conference and Epic traffic.
Home football, Ironman, World Dairy Expo and Freakfest stack into one long peak; I load each date as it is confirmed and hold two-night rules on Badger Saturdays.
Winter commencement and holiday family visits give the month a short lift, so I price graduation weekend early and let the quiet weeks around it drift toward the winter floor.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Badgers home football weekends with 2-night minimums.
Price commencement and move-in weekends as premiums.
Add Ironman Wisconsin in September.
Set weekday and monthly rates for Epic corporate visitors.
Lower January and February floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Madison sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for corporate stays. June to August: Saturday farmers' market crowds, the Great Taste of the Midwest and late August move-in all reward weekend premiums, while I keep weekdays open for conference and Epic traffic. For Google Hotel Ads optimization in Madison, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Madison: September to November for Wisconsin Badgers football and June to September, spiking on home-game Saturdays, commencement and Ironman Wisconsin. September to November: Home football, Ironman, World Dairy Expo and Freakfest stack into one long peak; I load each date as it is confirmed and hold two-night rules on Badger Saturdays. June to August: Saturday farmers' market crowds, the Great Taste of the Midwest and late August move-in all reward weekend premiums, while I keep weekdays open for conference and Epic traffic.
Alumni and visiting parents plus Epic Systems corporate visitors on 2 to 3 night stays near campus, downtown and the isthmus lakes. Demand is driven by Badgers football at Camp Randall Stadium and University of Wisconsin commencement and move-in. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Madison.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Madison the property is in. The isthmus and Capitol Square: Between the lakes and close to Monona Terrace conventions, I price these for mixed weekday business and weekend markets, with lake views treated as a clear tier. Regent and Vilas near Camp Randall and Verona and Fitchburg get their own treatment.
Price Badgers home football weekends with 2-night minimums. Next: add Ironman Wisconsin in September. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Madison traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the city licence and room tax registration are in place before we chase event weekends, because a Madison rental should be compliant before it is aggressive.
For Google Hotel Ads optimization in Madison, this is how I would approach it. With a five-star hotel background, I help Madison hotels manage the overlap of university, convention and corporate segments: group blocks for Monona Terrace events, rate fences for graduation and football, and negotiated weekday rates that do not undercut the peak autumn Saturdays. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Madison and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: price commencement and move-in weekends as premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Madison I would start from September to November: Home football, Ironman, World Dairy Expo and Freakfest stack into one long peak; I load each date as it is confirmed and hold two-night rules on Badger Saturdays. To start, open the chat or email me with your property type and size in Madison.
Yes. Google Hotel Ads Expert in Madison is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Madison have been optimized, including in areas such as The isthmus and Capitol Square. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Madison.
Results depend on the property, the starting point and the season, so I do not promise a number. In Madison the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Ironman Wisconsin in September. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Madison, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Madison, or read the general page for google hotel ads optimization.
If you also run properties outside Madison, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Madison and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
