An independent look at your hotel's revenue, and a plan you can run.I audit how your Madrid hotel prices, restricts, distributes and forecasts its rooms, then give you a ranked roadmap, a 12-month pricing calendar and training for your team. Fixed scope, fixed price, remote in Central European Time (UTC+1), usually four to eight weeks.
Alaa Elhadi, an independent revenue management consultant, provides hotel revenue management consulting for hotels, resorts and serviced apartments in Madrid, Spain, one to one, remotely and in Central European Time (UTC+1). In Madrid, and August as the quiet time, and I build the work around that calendar. Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Madrid
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Madrid. Madrid is a business, football and culture city that empties in August. IFEMA trade fairs like FITUR, Real Madrid and Atlético matches and concerts drive demand, while the city's plan to limit tourist flats in the centre makes licensed ones more valuable. Spain's national registration number is also required on listings now.
For a Madrid flat, I check its legal position for tourist use, map which trade fairs, concerts and fixtures actually drive its address, and write a plan that handles the August exodus sensibly while pricing the rest of the year from confirmed events.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Madrid.
A review of the last 12 to 24 months: pricing decisions, rate architecture, restrictions, channel mix and cost, comp-set position, pace and the systems behind them, with every gap ranked by value.
Base rates and floors per room type, BAR levels tied to occupancy and pace, seasonal and event calendars and restrictions, written as a 12-month calendar your team can run.
Which channels to sell on, at what rate and with which promotions, so the mix protects margin: OTAs, corporate, wholesale, metasearch and direct.
A demand forecast, an annual budget, weekly pace reports and a workshop for your team, plus honest advice on revenue systems before you sign for one.
“Madrid is a business, football and culture city that empties in August. IFEMA trade fairs like FITUR, Real Madrid and Atlético matches and concerts drive demand, while the city's plan to limit tourist flats in the centre makes licensed ones more valuable. Spain's national registration number is also required on listings now.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
FITUR in late January and ARCO in February fill hotels near IFEMA. I price those fair weeks as premiums and keep the rest of winter on steady weekday rates.
Spring city breaks, San Isidro in May and late-season football lift demand. I price big match nights and festival dates higher and keep weekends firm in Centro.
Mad Cool and the MADO Pride week bring big crowds. I price both as premiums with minimum stays in Chueca, Malasana and the centre.
Many Madrilenos leave the city. I lower floors, favour international visitors and offer weekly discounts rather than holding peak-summer rates.
Business travel returns, fairs restart and Christmas brings shoppers. I price fair weeks, the new Formula 1 race weekend and December bridge holidays firmly.
Price IFEMA trade fairs and FITUR week as premiums.
Add big football fixtures and concerts as date premiums.
Price August for international visitors, not as peak.
Price Centro, Malasaña and Salamanca on separate comps.
Display the national registration number on every listing.
Performance has flattened
RevPAR is stuck while the market around you moves on.
Opening, renovating or rebranding
A new positioning needs a pricing and distribution strategy built from scratch.
An owner wants a second opinion
You need the operator's numbers checked by someone outside the hotel.
You have a team but want a better plan
Someone prices today and wants an audit, a calendar and training.
Thirty minutes on your property, your market and where you think revenue leaks. I scope the work and confirm the price before starting.
With read-only access to your PMS, channel manager and extranets I analyse the data, shop your comp set and talk to whoever sets rates today.
A written report and a working session: the gaps ranked by value, the strategy to close them and a 12-month calendar.
Step 4
I can set the strategy up in your systems, train your team and check in monthly, or run it for you as outsourced management.
Every engagement is fixed-scope and fixed-price. After a free discovery call you get the scope and the price in writing before any work starts. Training days and monthly check-ins are quoted separately.
| Option | What you get | Price |
|---|---|---|
| Audit and roadmap | Audit, ranked gap report, strategy and 12-month calendar | Fixed fee, quoted |
| Implementation support | Setup in your systems and team training | Quoted |
| Monthly check-ins | Optional review sessions after delivery | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For hotel revenue management consulting, that is where my audit begins, because a finding here changes every recommendation after it. How close the home is to IFEMA, the Bernabeu or the Metropolitano, because trade-fair and match-day guests choose primarily by distance and metro line.
Busiest in Madrid: April to June and September to November, plus Christmas and major concert or football weekends. September to December: Business travel returns, fairs restart and Christmas brings shoppers. I price fair weeks, the new Formula 1 race weekend and December bridge holidays firmly. March to June: Spring city breaks, San Isidro in May and late-season football lift demand. I price big match nights and festival dates higher and keep weekends firm in Centro. For hotel revenue management consulting, my audit tests whether your current rates and restrictions capture these windows, and the 12-month calendar I hand over sets them in advance.
Trade-fair and match-day premiums, an August strategy that reflects the local exodus, and licensed tourist-flat compliance. For hotel revenue management consulting, I check every recommendation against the Madrid calendar before I make it. August: Many Madrilenos leave the city. I lower floors, favour international visitors and offer weekly discounts rather than holding peak-summer rates.
IFEMA trade fairs like FITUR, Real Madrid and Atlético matches and concerts drive demand, while the city's plan to limit tourist flats in the centre makes licensed ones more valuable. Spain's national registration number is also required on listings now. That is the view I bring to hotel revenue management consulting in Madrid.
Results depend on the property, the starting point and the season, so I do not promise a number. In Madrid the first gains from hotel revenue management consulting usually come from the change with the clearest local signal: add big football fixtures and concerts as date premiums. I review progress against your own occupancy, ADR and RevPAR, not a market average.
Madrid sells mostly through Airbnb, Booking.com and Vrbo. July: Mad Cool and the MADO Pride week bring big crowds. I price both as premiums with minimum stays in Chueca, Malasana and the centre. For hotel revenue management consulting in Madrid, my distribution review covers each channel's cost, contribution and rate position, then recommends a mix.
For hotel revenue management consulting, i begin with 12 to 24 months of your own data, so the first findings are about your property in Madrid, not the city. Price August for international visitors, not as peak. Next: display the national registration number on every listing.
Chamartin and the Bernabeu: Football and business drive demand. I price Real Madrid match days as premiums and target corporate guests during the week. Centro and Sol and Salamanca get their own treatment. For hotel revenue management consulting, i review your comp set and rate position for your own part of Madrid, not the market average.
For hotel revenue management consulting, consulting gives you an independent view and a plan your own team can run, without handing the daily decisions to anyone. I have optimized 100+ properties in and around Madrid and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: price August for international visitors, not as peak.
Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks. The scope of hotel revenue management consulting is the same in every market, but the plan is not: in Madrid I would start from September to December: Business travel returns, fairs restart and Christmas brings shoppers. I price fair weeks, the new Formula 1 race weekend and December bridge holidays firmly. To start, open the chat or email me with your property type and size in Madrid.
Yes. Hotel Revenue Management Consultant in Madrid is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Madrid have been optimized, including in areas such as Chamartin and the Bernabeu. The engagement is remote and fixed-scope, with calls in your time zone and a written report your team can run. Start in the chat or by email and tell me what you run in Madrid.
The other services I offer in Madrid, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Madrid, or read the general page for hotel revenue management consulting.
If you also run properties outside Madrid, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Madrid and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
