Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Madrid, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Madrid, Spain, one to one, remotely and in Central European Time (UTC+1). In Madrid, and August as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Madrid
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Madrid: Real Madrid and Atlético fixtures; IFEMA trade fairs such as FITUR; Mad Cool festival in July; Cultural and business travel year-round. Guests I price for: European and Latin American travellers on 2 to 4 night stays in Centro, Malasaña and Salamanca. Where I start: Trade-fair and match-day premiums, an August strategy that reflects the local exodus, and licensed tourist-flat compliance.
Madrid sells mostly through Airbnb, Booking.com and Vrbo. For Madrid hotels, my five-star chain background helps price trade fairs and congresses at IFEMA, manage negotiated corporate rates against leisure weekends, and choose comp sets by district, so a Salamanca property is not benchmarked against a budget hotel near Atocha.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Madrid.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Madrid is a business, football and culture city that empties in August. IFEMA trade fairs like FITUR, Real Madrid and Atlético matches and concerts drive demand, while the city's plan to limit tourist flats in the centre makes licensed ones more valuable. Spain's national registration number is also required on listings now.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
FITUR in late January and ARCO in February fill hotels near IFEMA. I price those fair weeks as premiums and keep the rest of winter on steady weekday rates.
Spring city breaks, San Isidro in May and late-season football lift demand. I price big match nights and festival dates higher and keep weekends firm in Centro.
Mad Cool and the MADO Pride week bring big crowds. I price both as premiums with minimum stays in Chueca, Malasana and the centre.
Many Madrilenos leave the city. I lower floors, favour international visitors and offer weekly discounts rather than holding peak-summer rates.
Business travel returns, fairs restart and Christmas brings shoppers. I price fair weeks, the new Formula 1 race weekend and December bridge holidays firmly.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price IFEMA trade fairs and FITUR week as premiums.
Add big football fixtures and concerts as date premiums.
Price August for international visitors, not as peak.
Price Centro, Malasaña and Salamanca on separate comps.
Display the national registration number on every listing.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Madrid sells mostly through Airbnb, Booking.com and Vrbo. July: Mad Cool and the MADO Pride week bring big crowds. I price both as premiums with minimum stays in Chueca, Malasana and the centre. For Google Hotel Ads optimization in Madrid, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Madrid: April to June and September to November, plus Christmas and major concert or football weekends. July: Mad Cool and the MADO Pride week bring big crowds. I price both as premiums with minimum stays in Chueca, Malasana and the centre. September to December: Business travel returns, fairs restart and Christmas brings shoppers. I price fair weeks, the new Formula 1 race weekend and December bridge holidays firmly.
European and Latin American travellers on 2 to 4 night stays in Centro, Malasaña and Salamanca. Demand is driven by Real Madrid and Atlético fixtures and IFEMA trade fairs such as FITUR. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Madrid.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Madrid the property is in. Centro and Sol: The core tourist district around Puerta del Sol and the Plaza Mayor. I price it highest for short city breaks and protect festival and holiday weekends. Salamanca and Chamartin and the Bernabeu get their own treatment.
Price IFEMA trade fairs and FITUR week as premiums. Next: price August for international visitors, not as peak. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Madrid traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the national registration number appears on every listing, which Spain now requires, and whether channel rates and taxes match across platforms.
For Google Hotel Ads optimization in Madrid, this is how I would approach it. For Madrid hotels, my five-star chain background helps price trade fairs and congresses at IFEMA, manage negotiated corporate rates against leisure weekends, and choose comp sets by district, so a Salamanca property is not benchmarked against a budget hotel near Atocha. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Madrid and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: add big football fixtures and concerts as date premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Madrid I would start from March to June: Spring city breaks, San Isidro in May and late-season football lift demand. I price big match nights and festival dates higher and keep weekends firm in Centro. To start, open the chat or email me with your property type and size in Madrid.
Yes. Google Hotel Ads Expert in Madrid is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Madrid have been optimized, including in areas such as Centro and Sol. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Madrid.
Results depend on the property, the starting point and the season, so I do not promise a number. In Madrid the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price August for international visitors, not as peak. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Madrid, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Madrid, or read the general page for google hotel ads optimization.
If you also run properties outside Madrid, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Madrid and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
