Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Málaga: Semana Santa processions; Summer beach season from Marbella to Nerja; Golf season in spring and autumn; Northern European winter long-stays. Guests I price for: British, German and Nordic families on 7 to 14 night stays, golfers and winter long-stay guests. Where I start: Weekly summer pricing, Easter premiums, and monthly winter rate cards, with Andalusian VUT registration compliance.
Málaga sells mostly through Airbnb, Booking.com and Vrbo. For Malaga hotels, my five-star background helps price Holy Week and Feria dates, manage golf groups and long-stay winter guests, and build a comp set that reflects the real difference between a city boutique near the cathedral and a beach property in Torremolinos.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Málaga.