Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Málaga. Málaga and the Costa del Sol have one of the longest seasons in Europe. Summer families, Semana Santa, the August Feria, golf in spring and autumn, and northern Europeans escaping winter keep the calendar busy. The city has paused new tourist flats in many neighbourhoods, so licensed homes are worth protecting. I price summer by the week and winter by the month.
For a Malaga or Costa del Sol home, I check the licence and neighbourhood rules, then build a plan that captures Semana Santa and the Feria, prices summer weeks properly and fills winter with long-stayers who pay fair monthly rates.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Málaga.