Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Mallorca: Summer beach and villa season; Cycling training camps in spring; German and British holiday calendars; Palma city breaks and sailing. Guests I price for: German, British and Scandinavian families on 7 to 14 night villa stays, cyclists in spring. Where I start: Weekly villa pricing with fixed turnover days, shoulder-season cycling demand, and ETV licence compliance.
Mallorca sells mostly through Airbnb, Booking.com, Vrbo and FeWo-direkt. I configure your pricing tool for Mallorca with Saturday changeovers in summer, flexible stays for spring cyclists, event dates for the boat show and the 312 ride, and consistent rates on Airbnb, Booking.com, Vrbo and FeWo-direkt so no channel quietly undercuts another.
The service in general is described on my other ota optimization page; this page covers how I apply it in Mallorca.