Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Marmaris: Marmaris marina and yachting; Gulet cruises; Datça and Bozburun peninsulas; UK charter flights into Dalaman. Guests I price for: British families on weekly packages, sailors and yacht guests. Where I start: Charter-week pricing, yachting season premiums and permit rules.
I configure PriceLabs or Wheelhouse with weekly summer rules in İçmeler, Race Week and bayram events, shorter stays near the marina and monthly winter discounts, so the calendar adjusts on its own and the owner no longer has to check it from abroad every week.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Marmaris.