Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Marmaris. Marmaris and the Datça peninsula sit side by side but sell opposite holidays. Marmaris and İçmeler run on British package weeks, Bar Street and the marina, with charters landing at Dalaman. Further out, Bozburun, Selimiye and Datça draw sailors, gulet guests and Turkish families who want quiet bays and accept a long drive. Race Week in autumn brings crews back to Marmaris after the families leave. I price the resort and the peninsula as two separate curves.
For Marmaris and peninsula owners I review permit status, guest mix and comp sets by area, then set a year plan that separates British package weeks, Turkish holidays and sailing demand. It suits owners abroad who want to stop guessing which season really pays.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Marmaris.