Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Marmaris: Marmaris marina and yachting; Gulet cruises; Datça and Bozburun peninsulas; UK charter flights into Dalaman. Guests I price for: British families on weekly packages, sailors and yacht guests. Where I start: Charter-week pricing, yachting season premiums and permit rules.
Marmaris sells mostly through Booking.com, tour operators and Airbnb. I configure PriceLabs or Wheelhouse with weekly summer rules in İçmeler, Race Week and bayram events, shorter stays near the marina and monthly winter discounts, so the calendar adjusts on its own and the owner no longer has to check it from abroad every week.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Marmaris.