Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Marmaris: Marmaris marina and yachting; Gulet cruises; Datça and Bozburun peninsulas; UK charter flights into Dalaman. Guests I price for: British families on weekly packages, sailors and yacht guests. Where I start: Charter-week pricing, yachting season premiums and permit rules.
Marmaris sells mostly through Booking.com, tour operators and Airbnb. For Marmaris and İçmeler hotels I look at tour operator contracts, allotment release, the OTA mix and how to sell the shoulders to sailors and couples; for small Datça and Selimiye hotels I focus on domestic channels and holiday pricing, using my hotel revenue background.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Marmaris.