Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Marseille: Lavender fields and Luberon villages; Festival d'Avignon; Calanques and coastal season; Aix-en-Provence cultural calendar. Guests I price for: European and North American couples and families on 4 to 7 night stays. Where I start: Weekly villa pricing in the Luberon, city rates in Marseille and Aix, and registration compliance.
Marseille sells mostly through Airbnb, Booking.com, Vrbo and Abritel. From my five-star hotel years, I help Provence hotels balance festival audiences, touring couples and coach groups, set length-of-stay fences for July, and choose competitors by location, since Aix, Avignon and Marseille behave very differently through the year and rarely peak together.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Marseille.