An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Marseille: Lavender fields and Luberon villages; Festival d'Avignon; Calanques and coastal season; Aix-en-Provence cultural calendar. Guests I price for: European and North American couples and families on 4 to 7 night stays. Where I start: Weekly villa pricing in the Luberon, city rates in Marseille and Aix, and registration compliance.
I configure PriceLabs or Wheelhouse with you so villas run on weekly summer stays, city flats keep short-stay flexibility, lavender and festival dates are loaded as events, and Abritel, Vrbo and Booking.com reflect the same pricing, cleaning fees and cancellation policies.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Marseille.