Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Matera: Sassi di Matera cave dwellings; film-location tourism from No Time to Die and The Passion of the Christ; Festa della Madonna della Bruna; UNESCO rupestrian churches. Guests I price for: couples and experience-seeking travellers on 2 to 3 night stays inside the cave districts of Sasso Caveoso and Sasso Barisano. Where I start: premium cave-stay positioning, a shoulder-heavy calendar that avoids the August heat, and Basilicata regional coding plus national CIN.
Matera sells mostly through Airbnb, Booking.com and Vrbo. Cave hotels and boutique properties in Matera compete on experience, not size. From my five-star hotel years I work on room-type pricing by view and cave depth, packaging dinners or guided Sassi walks, and how much inventory to give the OTAs in the strong shoulder months.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Matera.