Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Matera: Sassi di Matera cave dwellings; film-location tourism from No Time to Die and The Passion of the Christ; Festa della Madonna della Bruna; UNESCO rupestrian churches. Guests I price for: couples and experience-seeking travellers on 2 to 3 night stays inside the cave districts of Sasso Caveoso and Sasso Barisano. Where I start: premium cave-stay positioning, a shoulder-heavy calendar that avoids the August heat, and Basilicata regional coding plus national CIN.
Matera sells mostly through Airbnb, Booking.com and Vrbo. I set up your Airbnb, Booking.com and Vrbo pricing so restored caves sit in their own premium band, two-night minimums apply where they make sense, and the Basilicata code and CIN show on every listing, with stair and access details written clearly to protect reviews.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Matera.