Alaa's take on Matera
“Matera sells cave stays inside the Sassi, boosted by film tourism from No Time to Die. Guests stay two or three nights and pay for the experience. Spring and autumn are best, August heat and winter are weaker. The Sassi are steep and some cave homes are hard to reach with luggage, so honest listing details and fair pricing for access avoid disappointed guests and poor reviews.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



