Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Matera, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Matera, Italy, one to one, remotely and in Central European Time (UTC+1). In Matera, I price April to June as the peak and January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Matera
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Matera: Sassi di Matera cave dwellings; film-location tourism from No Time to Die and The Passion of the Christ; Festa della Madonna della Bruna; UNESCO rupestrian churches. Guests I price for: couples and experience-seeking travellers on 2 to 3 night stays inside the cave districts of Sasso Caveoso and Sasso Barisano. Where I start: premium cave-stay positioning, a shoulder-heavy calendar that avoids the August heat, and Basilicata regional coding plus national CIN.
Matera sells mostly through Airbnb, Booking.com and Vrbo. Cave hotels and boutique properties in Matera compete on experience, not size. From my five-star hotel years I work on room-type pricing by view and cave depth, packaging dinners or guided Sassi walks, and how much inventory to give the OTAs in the strong shoulder months.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Matera.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Matera sells cave stays inside the Sassi, boosted by film tourism from No Time to Die. Guests stay two or three nights and pay for the experience. Spring and autumn are best, August heat and winter are weaker. The Sassi are steep and some cave homes are hard to reach with luggage, so honest listing details and fair pricing for access avoid disappointed guests and poor reviews.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Winter visitors come in small numbers for quiet Sassi walks, so I keep cave stays at a protected floor and add midweek offers rather than cutting weekends that still sell.
Spring is Matera at its best, so I open these dates early with confident rates and allow two-night stays only when they follow or precede another booking.
The 2 July procession and the storming of the cart fill the old town, so I price the nights around it as a small premium block with a two-night minimum.
Heat in the ravine thins daytime sightseeing, so I keep rates steady but competitive and highlight cool cave interiors, which is a genuine selling point at this time of year.
September and October behave like spring, so I hold firm, then ease November weekdays and price the Christmas period on its own because the Sassi draw seasonal visitors.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price cave stays as a premium product.
Price April to June and September to October as main seasons.
Add Festa della Bruna in early July.
Use 2-night minimums.
Display regional codes and CIN.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Matera sells mostly through Airbnb, Booking.com and Vrbo. Early July (Festa della Bruna): The 2 July procession and the storming of the cart fill the old town, so I price the nights around it as a small premium block with a two-night minimum. For Google Hotel Ads optimization in Matera, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Matera: April to June and September to October, with the Festa della Bruna in early July. Early July (Festa della Bruna): The 2 July procession and the storming of the cart fill the old town, so I price the nights around it as a small premium block with a two-night minimum. September to December: September and October behave like spring, so I hold firm, then ease November weekdays and price the Christmas period on its own because the Sassi draw seasonal visitors.
Couples and experience-seeking travellers on 2 to 3 night stays inside the cave districts of Sasso Caveoso and Sasso Barisano. Demand is driven by Sassi di Matera cave dwellings and film-location tourism from No Time to Die and The Passion of the Christ. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Matera.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Matera the property is in. Sasso Caveoso: The most dramatic cave district near the rupestrian churches; I price restored caves with views at the top of the market and keep the stair count honest. Sasso Barisano and The Piano (upper town) get their own treatment.
Price cave stays as a premium product. Next: add Festa della Bruna in early July. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Matera traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Which view the home really has, toward the Civita, across the ravine to the Murgia, or none at all, because view decides the premium far more than square metres here.
For Google Hotel Ads optimization in Matera, this is how I would approach it. Cave hotels and boutique properties in Matera compete on experience, not size. From my five-star hotel years I work on room-type pricing by view and cave depth, packaging dinners or guided Sassi walks, and how much inventory to give the OTAs in the strong shoulder months. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Matera and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: price April to June and September to October as main seasons.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Matera I would start from April to June: Spring is Matera at its best, so I open these dates early with confident rates and allow two-night stays only when they follow or precede another booking. To start, open the chat or email me with your property type and size in Matera.
Yes. Google Hotel Ads Expert in Matera is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Matera have been optimized, including in areas such as Sasso Caveoso. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Matera.
Results depend on the property, the starting point and the season, so I do not promise a number. In Matera the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Festa della Bruna in early July. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Matera, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Matera, or read the general page for google hotel ads optimization.
If you also run properties outside Matera, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Matera and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
