An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Matera: Sassi di Matera cave dwellings; film-location tourism from No Time to Die and The Passion of the Christ; Festa della Madonna della Bruna; UNESCO rupestrian churches. Guests I price for: couples and experience-seeking travellers on 2 to 3 night stays inside the cave districts of Sasso Caveoso and Sasso Barisano. Where I start: premium cave-stay positioning, a shoulder-heavy calendar that avoids the August heat, and Basilicata regional coding plus national CIN.
I set up your Airbnb, Booking.com and Vrbo pricing so restored caves sit in their own premium band, two-night minimums apply where they make sense, and the Basilicata code and CIN show on every listing, with stair and access details written clearly to protect reviews.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Matera.