An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Montevideo: Argentine and Brazilian summer travel; Punta del Este New Year season; Carnival; José Ignacio luxury demand. Guests I price for: Argentine and Brazilian families on weekly and fortnightly summer stays. Where I start: Fortnightly summer pricing in Punta, New Year premiums, and long off-season floors.
I set up your pricing tool with fortnightly summer pricing, a New Year premium, fixed changeover days and long off-season monthly rates, keeping Airbnb and Booking.com aligned on currency, taxes and cancellation terms, so Argentine and Brazilian families see the same total on both.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Montevideo.