Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Nuremberg: the Christkindlesmarkt Christmas market; the Spielwarenmesse toy fair; the Kaiserburg castle; the Nazi rally-grounds and trials history sites. Guests I price for: Christmas-market visitors and trade-fair buyers on 2 to 3 night stays in the walled Altstadt around the Hauptmarkt. Where I start: the world-famous Christkindlesmarkt and the giant toy fair as back-to-back winter peaks, Bavarian misuse-law (Zweckentfremdung) registration, and midweek business floors.
Nuremberg sells mostly through Airbnb, Booking.com and Vrbo. I spent years in five-star hotels, and for Nuremberg properties I focus on fair groups, coach tours in December and corporate accounts from the region's engineering firms. That means fair-based forecasting, careful group allocation in the Christmas season and a comp set split between the Altstadt and the Messe.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Nuremberg.