Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Panama City: Canal and business travel; Bocas del Toro and San Blas islands; Carnival; Retiree and long-stay demand. Guests I price for: Business travellers midweek, North American leisure guests on 4 to 7 night stays. Where I start: Dry-season premiums, corporate midweek rates, and monthly long-stay cards.
Panama City sells mostly through Airbnb, Booking.com and Vrbo. My background is five-star hotel revenue, so for Panama City hotels I work on corporate rate negotiation, convention and banking demand midweek, weekend leisure packages and a comp set chosen by district, whether that is Casco Viejo, Obarrio or Costa del Este.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Panama City.